e.l.f. Hydrating Bubble Mask

e.l.f. is best known for their surprisingly good drugstore-priced cosmetics, but the brand had never been on my radar because my interests lie much more in skincare than makeup. Enter their new skincare line. I was sent a box (through Influenster) full of free e.l.f. products to try, including the newly released Hydrating Bubble Mask along with a few of their makeup products.

The bubble mask seemed like a fun skincare product at a great price point ($14 at Target) so I was eager to see if it was any good.



(Ingredients available on elfcosmetics.com)



I love the packaging of the e.l.f. Hydrating Bubble Mask; it is very sleek, elegant, and spa-like with its frosted plastic exterior and shiny chrome-look accents. The product dispenses through a pump at the top of the jar, which is excellent because it prevents the product from being exposed to air (and in the case of this bubble mask, from inadvertently bubbling when it’s not supposed to). There’s a generous amount of product (50g) so I think it’s pretty good value.




Texture and Scent

The bubble mask dispenses as a thick clear gel that you spread over slightly damp skin and wait for it to bubble up (it takes about 5 minutes to fully bubble). It has a light generic “fresh” scent that is quite pleasant and doesn’t smell cheap.

As the product bubbles up, you get the “bubble mask” effect — basically you look like you have shaving cream all over your face. Once the bubbles stop bubbling, you can gently massage the remaining bubbles and rinse it off. Now, I found it difficult to “massage” the remaining bubbles because rather than feeling silky and slippery like shaving cream, it was rather sticky and gel-y. It was also rather sticky to wash off and I ended up using my regular cleanser afterwards just to make sure I got off all the residue.





I found that the e.l.f. Hydrating Bubble Mask was very tingly as it bubbled. VERY tingly. Almost uncomfortably tingly, in fact. If you have sensitive skin, you might want to think twice about this product. For me, I didn’t find that my skin suffered any ill effects after, but I would probably limit use of this to a couple times a week to avoid stripping my skin.

The elf Hydrating Bubble Mask is supposed to deep cleanse your skin and pores for healthy, glowing skin. I wasn’t expecting it to be much more than fun, but my skin looked SO fresh, clean, and glowy afterwards, I was a little stunned! There was an immediate (albeit temporary) brightening effect and my complexion looked even and even a shade or two lighter. I don’t know what the mechanism for this brightening effect is, because according to the ingredients there aren’t really any long-term brightening agents in it, but my face definitely looked glowing and healthy immediately after.

I don’t know that my skin felt all that hydrated after, and I definitely layered on my essences, serums, and creams just like normal, but my skin did not feel stripped (other than the slight tingly feeling, which did linger for a few minutes after washing off). I don’t think you should expect deep hydrating from this mask, especially if you have sensitive, dry skin.

Incidentally, I pH-tested this and my test strips returned a result of about pH 5, which is a good acid level for the skin.




Bottom Line

I think this is a fun skincare product at a good price point that does the job of deep cleaning and brightening the complexion temporarily. While it is not stripping, I wouldn’t say it’s deeply hydrating either. I’m glad I got a chance to try this, though I wouldn’t repurchase it for myself as I don’t think it’s moisturizing enough for my skin. It would be a fun gift for someone in their teens or early twenties, in my opinion.


Buy it at

elfcosmetics.com for $14

Target for $14


This product was provided free for testing through Influenster.com. All reviews constitute my honest opinion.

By the way, if you are interested in testing products for free, you should definitely join Influenster (here’s my referral link if you want to sign up). You don’t have to purchase anything, but you may have to fill out surveys from time to time that help companies do market research into the products you’ve tried. I do think it helps if you have a lot of social media followers, but it’s not required, and I’ve seen tons of people on Instagram who have a hundred or two followers who end up getting amazing boxes from premium brands like Giorgio Armani and Make Up Forever, not to mention this fun e.l.f. box! You don’t have to be a blogger or Youtuber, but it helps you to get new boxes if you complete some of the social media tasks in your account when you get a box (like posting a review on a website, posting to social media, etc…). I always give an honest and fair review and it’s not always favorable — this does not seem to have hurt me in the least. It doesn’t cost anything and takes just a couple seconds to sign up, so give it a try!




  1. I saw this product at Old Navy but glossed over it because I already had the bubble mask from Elizavecca. The Elizavecca mask didn’t seem to do much for me, but I may look into getting this mask for the brightening effects. Thank you for the review!

    • I was pretty surprised at the brightening! But just be careful not to leave it on too long as it tingled pretty strongly.

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